Important information
We respect your privacy and are committed to protecting your personal data. This privacy policy tells you about how we look after your personal data when you visit our website or communicate with us and it tells you about your privacy rights and how the law protects you. This website is not intended for children and we do not knowingly collect data relating to children. Controller
Who We Are
We are Briidea Limited, a private limited company incorporated in (and subject to the laws of) England and Wales with registration number 10487722. Our registered address is at Flat 12 Hague Court, Hague Road, Didsbury. Manchester M20 4ZB We take your privacy seriously and use your personal data as explained in this Privacy Policy. We are the “controller” of the personal data you provide to us. We are responsible for its security and for ensuring that we use it only for the purposes outlined in this Privacy Notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details set out below
Personal data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified directly (e.g. your name) or indirectly (e.g. the pages you visit on our website). This Privacy Policy is concerned with both subscribers and suppliers(that advertise on Wedding Inspiration). Suppliers are the representatives of the business, including staff of limited companies, partners in a partnership and sole traders. It does not include data where the identity has been removed (anonymous data). We collect the following personal data from you:
For Subscribers:
- Contact details: We collect your name, email address, postcode
- Profile Data includes password, feedback and survey responses, reviews of suppliers
- Usage Data includes information about how you use our website
- Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
- Marketing Data includes your preferences in receiving marketing from us.
For Suppliers:
- Contact details: We collect your name, email address, postcode so that we can contact you about your business listing on our directory and any other products and services that we have from time to time agreed to provide to your business;
- Business details: We require you to provide the name of the business you represent and details of the goods and/or services your business offers so that we can publish your business listing on our directory and provide you with the best possible service that is tailored to your business’s needs. You may also choose to provide other information about you and your business. We do not require you to do this but if you do, we will process this other information for the purposes of publishing your business listing on our directory;
- Financial details: Whilst asked for, for the services on the site Wedding Inspiration does not handle or store your payment details. Paypal deals with the payment processing and is fully GDPR compliant
- Correspondence: We collect any additional personal data that you may provide to us from time to time if you contact us by email, letter or telephone, through our website or by any other means. If you contact us by telephone, we may also record the call and make notes in relation to your call for training and service improvement purposes, to comply with our legal obligations and to be able to deal with any dispute or defence of a claim which may arise in the course of us providing our products and services to you.
What we use your personal data for
We use your personal data for the following purposes:
- To publish your business listing on our directory(Suppliers)
- To provide you with the products and services you have requested (Suppliers & Subscribers)
- We may advertise your business on 3rd party online search engines, social media websites and other appropriate internet sites.(Suppliers)
- To send you communications about the services you have signed up to, changes and updates to the website including changes to this privacy policy(Suppliers & Subscribers)
- To confirm your identity and verify the information you have provided (Suppliers & Subscribers)
- To process payments for services that you pay for(Suppliers & Subscribers)
- Marketing (Suppliers & Subscribers)
If you have given us your consent or we otherwise have the right to do so, we may use your contact details to send you marketing emails and keep you informed of promotional offers by email, SMS, post or telephone relating to our products and services. You can unsubscribe from our marketing at any time by clicking the “Unsubscribe” link in any of our emails or by contacting us (you can contact us here). - To track your usage of our website other services(Suppliers & Subscribers)
We use cookies to track your activity on our website so that we can provide important features and functionality and provide you with a more personalised experienced. Please see our Cookie Policy to find out more. We also use tracking technology within our emails to capture information such as the time and date you open our emails and the type of device used to open it. We use this information to understand the effectiveness of our email communications so that we can improve them in the future and provide a more personalised overall service to you. - To contact you about renewal of your products and services (Suppliers)
We use the email you have provided to us so that we can contact you to discuss the renewal of the contract between us for any paid-for products and services we provide. We will do this in the lead up to the expiry of your contract and, if we don’t hear back from you to confirm whether or not you would like to renew your contract with us, up to six months after the date that your contract with us expires. Please note that if we haven’t heard from you by the time your contract for paid-for products and services expires or if you’ve told us your business no longer requires any of our paid-for products and services after your contract expires, your business will retain a free business listing on our directory. We will remove your listing if you tell us to (you can contact us here). - To conduct market research and analytics (Suppliers & Subscribers)
We may analyse your personal data (potentially in combination with personal data relating to other customers) to better understand our customer base. We may also invite certain customers to be involved in market research. If you accept our invitation, we will use your feedback to improve our products and services. - To maintain our records and improve data accuracy (Suppliers & Subscribers)
Like any business, we process personal data in the course of maintaining and administering our internal records. This includes processing your personal data to ensure that the information we hold about you is kept up to date and accurate. - To respond to enquiries, complaints and disputes (Suppliers & Subscribers)
We use the personal data we hold about you to help us respond to any enquiries or complaints you have made, or deal with any dispute which may arise in the course of us providing our products and services to you, in the most effective manner. - To investigate, detect and prevent fraud and comply with our legal obligations (Suppliers & Subscribers)
In certain circumstances, we use your personal data only to the extent required in order to enable us to comply with our legal obligations, including for fraud detection, investigation and prevention purposes. This may require us to provide your personal data to law enforcement agencies, including Trading Standards, if they request it.
SEO Review Tool and Google API Data
Our SEO Review Tool allows Wedding Inspiration suppliers to connect their own Google account so that website performance data from Google Search Console and Google Analytics can be displayed inside their Wedding Inspiration supplier dashboard.
The SEO Review Tool is only available to Wedding Inspiration suppliers. It is used only for the website associated with the supplier’s Wedding Inspiration listing.
1. Data accessed from Google
When a supplier connects their Google account, the SEO Review Tool requests read-only access to Google Search Console and Google Analytics data using the following OAuth scopes:
https://www.googleapis.com/auth/webmasters.readonly
https://www.googleapis.com/auth/analytics.readonly
From Google Search Console, the tool may access search performance data for the supplier’s own website. This may include search queries, indexed pages or page URLs, clicks, impressions, click-through rates, average search position and related search performance data made available through the Google Search Console API.
From Google Analytics, the tool may access website reporting data for the supplier’s own Google Analytics property. This may include users, sessions, traffic data, landing pages, engagement metrics and other website performance reporting data made available through the Google Analytics API.
The tool may also access and store the Google Search Console site URL and Google Analytics property ID connected to the supplier’s Wedding Inspiration listing.
The SEO Review Tool does not request permission to edit, create or delete data in Google Search Console or Google Analytics.
2. How Google data is used
Google Search Console and Google Analytics data is used only to provide the SEO Review Tool features to the connected supplier inside their Wedding Inspiration dashboard.
We use this data to display SEO reports, website performance dashboards, search visibility analysis, traffic analysis, landing page analysis, trend reporting, SEO recommendations and related website improvement features.
The purpose of using this Google data is to help the supplier understand how their own website is performing, including how people find their website through Google Search, which pages receive traffic, which search queries generate visibility, and where SEO improvements may be possible.
We do not use Google Search Console or Google Analytics data for unrelated advertising purposes. We do not sell Google user data. We do not use Google user data to train artificial intelligence models. We do not use Google user data to build advertising profiles.
3. Data sharing
We do not share Google Search Console metrics, Google Analytics metrics, OAuth access tokens, OAuth refresh tokens, clicks, impressions, search queries, sessions, users, engagement metrics, landing page data or other Google reporting data with third-party SEO providers, advertising providers, analytics providers or artificial intelligence providers.
The SEO Review Tool may use third-party SEO data providers, such as DataForSEO and Ahrefs, to obtain independent SEO data about a supplier’s website domain. Where this happens, only the supplier’s website domain name is sent to those providers. Google Search Console data and Google Analytics data are not sent to those providers.
Google user data may be accessible to our hosting, infrastructure or technical service providers only where necessary to host, secure, maintain or support the SEO Review Tool. These providers do not use Google user data for their own purposes.
We may disclose information where required by law, regulation, legal process or to protect the security and integrity of our service.
4. Data storage and protection
We do not permanently store raw Google Search Console or Google Analytics reporting data in our project records.
Google API responses are temporarily cached to allow the dashboard to load efficiently and to reduce repeated API requests. Google Search Console report data and Google Analytics report data are cached for approximately 1 hour. Google Analytics property list data may be cached for up to 24 hours.
The Google Search Console site URL and Google Analytics property ID connected to the supplier’s listing may be stored so that the dashboard can reconnect to the correct website or property without asking the supplier to reconnect Google each time.
Google OAuth access tokens and refresh tokens are encrypted at rest using AES-256-GCM before being stored in our database.
Access to systems containing Google-linked data is restricted to authorised administrators and developers responsible for operating, maintaining and securing the service.
We use appropriate technical and organisational measures designed to protect Google-linked data against unauthorised access, loss, misuse, alteration or disclosure.
5. Data retention and deletion
Raw Google Search Console and Google Analytics reporting data is not permanently stored in our project records. Cached Google Search Console and Google Analytics report data is retained for approximately 1 hour. Cached Google Analytics property list data may be retained for up to 24 hours.
Expired cache entries may remain in the database until the cache is cleared as part of system maintenance, but expired cached data is no longer used to provide live dashboard reports.
The connected Google Search Console site URL, Google Analytics property ID and encrypted OAuth token data may be retained until the supplier disconnects Google from the SEO Review Tool or requests deletion.
Users may disconnect their Google account from the SEO Review Tool at any time. When a user disconnects Google, we revoke the app’s access with Google, delete the stored OAuth token record, remove the connected Google Search Console and Google Analytics property identifiers from the user’s projects, and purge cached Google Search Console and Google Analytics report data.
Some SEO recommendations or website analysis results may remain after disconnecting Google where those recommendations were generated from non-Google website checks or other local SEO analysis that does not rely on Google data.
Users may also revoke access directly through their Google Account permissions page.
Users can request deletion of Google-linked data by contacting charles@weddinginspiration.co.uk.
We will process deletion requests within a reasonable period, subject to any legal, security or operational obligations that require limited retention.
Google API Services User Data Policy
Our use and transfer of information received from Google APIs will comply with the Google API Services User Data Policy, including the Limited Use requirements.
Marketing – Opting out
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). If you are a subscriber, you will receive marketing communications from us if you have requested information from us or created an account with us and, you have opted in to receiving that marketing. We will get your express opt-in consent before we share your personal data with any other company for marketing purposes. You can ask us or third parties to stop sending you marketing messages at any time by logging into your account and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at any time.
Legal grounds for processing
Data protection law requires us to only process your personal data if we satisfy one or more legal grounds. These are set out in data protection law and we rely on a number of different grounds for the processing we carry out. These are as follows:
Consent
In certain circumstances, we process your personal data after obtaining your consent to do so for the purposes of sending you marketing communications about our products and services;
Necessary for the performance of a contract and to comply with our legal obligations
It is necessary for us to process your basic contact details, payment details and information about the business you represent for the performance of the contract between us (which, depending on the products and services we have from time to time agreed to provide to your business, is governed by one or more of the terms and conditions found here). In particular, we rely on this legal ground to:
- publish your business listing on our directory and provide you with the products and services you have requested, including where relevant, advertising the identity, location and contact details of your business on third party search engines, social media sites and other relevant business websites on your behalf
- communicate with you about the products and services that we provide to your business, including to let you know about major changes to those products and services or to the terms of the contract between us or to any related information (such as changes to this Privacy Policy);
- confirm your identity and verify the information you provide;
- process payments
If you choose not to give some or all of the aforementioned information to us, this may affect our ability to provide our products and services to you. In certain circumstances, we also use your personal data only to the extent required in order to enable us to comply with our legal obligations, including to detect, investigate and prevent fraud.
Necessary for the purposes of our legitimate business interests
- provide you with similar products and services
- better understand our customer base so that we can improve our products and services and marketing activities (which could also benefit you);
- confirm whether or not you would like to renew your contract with us for any paid-for products and services; develop and improve our website to enhance the customer experience;
- respond to any enquiries or complaints you have made, or deal with any dispute which may arise in the course of us providing our products and services to you
- ensure effective operational management and internal administration of our business, document retention, compliance with regulatory guidance and exercise or
defence of legal claims.
Who we share you personal data with
| Name of organisation | Reason your personal data is shared | Location of processing | If outside EEA what process we have in place to protect your personal data |
| Heart Internet Uk | Heart Internet hosts our data. | UK | N/A |
| SendGrid | Handles emails | UK | N/A |
| Microsoft | Handles backups | UK | N/A |
Google Ads
Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet. Users may opt out of personalized advertising by visiting
Ads Settings
Security of Your Data
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. In some circumstances you can ask us to delete your data: see Request erasure below for further information. In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Please inform us of changes
It is important that the personal data we hold about you is accurate and current. Please let us know if your personal data changes. Use the contact form
here or email us here:
Changes to this Privacy Policy
This version was last updated on 18th May 2018.
