we look after your personal data when you visit our website or communicate with us and it tells you about
rights and how the law protects you.
This website is not intended for children and we do not knowingly collect data relating to children.
Who We Are
We are Briidea Limited, a private limited company incorporated in (and subject to the laws of) England and
Wales with registration number 10487722.
Our registered address is at 5 Spath House, 4 Spath Rd. M20 2FA
We are the “controller” of the personal data you provide to us.
We are responsible for its security and for ensuring that we use it only for the purposes outlined in this
If you have any questions about this privacy notice, including any requests to exercise your legal rights,
please contact us using the details set out below
Personal data we collect about you
Personal data, or personal information, means any information about an individual from which that person can
be identified directly (e.g. your name) or indirectly
(e.g. the pages you visit on our website).
Suppliers are the representatives of the business, including staff of limited companies, partners in a
partnership and sole traders.
It does not include data where the identity has been removed (anonymous data).
We collect the following personal data from you:
- Contact details: We collect your name, email address, postcode
- Profile Data includes password, feedback and survey responses, reviews of suppliers
- Usage Data includes information about how you use our website
- Technical Data includes internet protocol (IP) address, your login data, browser type and version,
time zone setting and location, browser plug-in types and versions,
operating system and platform and other technology on the devices you use to access this website.
- Marketing Data includes your preferences in receiving marketing from us.
- Contact details: We collect your name, email address, postcode so that we can contact you about your
business listing on our directory and
any other products and services that we have from time to time agreed to provide to your business;
- Business details: We require you to provide the name of the business you represent and details of
the goods and/or services your business
offers so that we can publish your business listing on our directory and provide you with the best
possible service that is tailored to your business’s needs.
You may also choose to provide other information about you and your business. We do not require you
to do this but if you do, we will process this other
information for the purposes of publishing your business listing on our directory;
- Financial details: Whilst asked for, for the services on the site Wedding Inspiration does not
handle or store your payment details.
Paypal deals with the payment processing and is fully GDPR compliant
- Correspondence: We collect any additional personal data that you may provide to us from time to time
if you contact
us by email, letter or telephone, through our website or by any other means. If you contact us by
telephone, we may also record
the call and make notes in relation to your call for training and service improvement purposes, to
comply with our legal obligations
and to be able to deal with any dispute or defence of a claim which may arise in the course of us
providing our products and services to you.
What we use your personal data for
We use your personal data for the following purposes:
- To publish your business listing on our directory and provide you with the products and services you
- We may advertise your business on 3rd party online search engine, social media sites websites and other appropriate internet sites.
- To confirm your identity and verify the information you provide
- To process payments for services that you pay for
If you have given us your consent or we otherwise have the right to do so, we may use your contact details
to send you marketing emails and keep you informed of promotional offers by email, SMS, post or telephone relating to
our products and services.
You can unsubscribe from our marketing at any time by clicking the “Unsubscribe” link in any of our
emails or by contacting us (you can contact us here).
- To track your usage of our website, communications, products and services
important features and functionality on our website, monitor its usage, and provide you with a more
We also use tracking technology within our emails to capture information such as the time and date you open
our emails and the type of device used to open it. We use this information to understand the effectiveness
of our email communications so that we can improve them in the future and provide a more personalised
overall service to you.
- To contact you about renewal of your products and services
We use the email you have provided to us so that we can contact you to discuss the renewal of the contract
between us for any paid-for products and services we
provide. We will do this in the lead up to the expiry of your contract and, if we don’t hear back from you
to confirm whether or not you would like to renew your
contract with us, up to six months after the date that your contract with us expires.
Please note that if we haven’t heard from you by the time your contract for paid-for products and services
expires or if you’ve told us your business no longer
requires any of our paid-for products and services after your contract expires, your business will retain a
free business listing on our directory. We will remove your
listing if you tell us to (you can contact us here).
- To provide and improve customer support
We use your personal data to be able to provide and improve the customer support we provide to you (for
where you have questions about our products and services).
- To conduct market research and analytics
We may analyse your personal data (potentially in combination with personal data relating to other
customers) to better understand our customer base.
We may also invite certain customers to be involved in market research. If you accept our invitation, we
will use your feedback to improve our products and services.
- To maintain our records and improve data accuracy
Like any business, we process personal data in the course of maintaining and administering our internal
records. This includes processing your personal
data to ensure that the information we hold about you is kept up to date and accurate.
- To respond to enquiries, complaints and disputes
We use the personal data we hold about you to help us respond to any enquiries or complaints you have made,
or deal with any dispute
which may arise in the course of us providing our products and services to you, in the most effective
- To investigate, detect and prevent fraud and comply with our legal obligations
In certain circumstances, we use your personal data only to the extent required in order to enable us to
comply with our legal obligations, including for fraud detection, investigation and prevention purposes.
This may require us to provide your personal data to law enforcement agencies, including Trading Standards,
if they request it.
Please inform us of changes
It is important that the personal data we hold about you is accurate and current. Please let us know if your
personal data changes.
Marketing – Opting out
We strive to provide you with choices regarding certain personal data uses, particularly around marketing
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may
want or need, or what may be of interest to you.
This is how we decide which products, services and offers may be relevant for you (we call this marketing).
If you are a subscriber, you will receive marketing communications from us if you have requested information
from us or created an account with us and, you have
not opted out of receiving that marketing.
We will get your express opt-in consent before we share your personal data with any other company for
You can ask us or third parties to stop sending you marketing messages at any time by logging into your
account and checking or unchecking relevant boxes to adjust
your marketing preferences or by following the opt-out links on any marketing message sent to you or by
contacting us at any time.
5. Legal grounds for processing
Data protection law requires us to only process your personal data if we satisfy one or more legal grounds.
These are set out in data protection law and we rely on
a number of different grounds for the processing we carry out. These are as follows:
In certain circumstances, we process your personal data after obtaining your consent to do so for the
purposes of sending you marketing communications about our products and services;
Necessary for the performance of a contract and to comply with our legal obligations
It is necessary for us to process your basic contact details, payment details and information about the
business you represent for
the performance of the contract between us (which, depending on the products and services we have from time
to time agreed to provide to your business,
is governed by one or more of the terms and conditions found here). In particular, we rely on this legal
- publish your business listing on our directory and provide you with the products and services you have
requested, including where relevant, advertising the
identity, location and contact details of your business on third party search engines, social media sites
and other relevant business websites on your behalf
- communicate with you about the products and services that we provide to your business, including to let you
know about major changes to those products and services
or to the terms of the contract between us or to any related information (such as changes to this Privacy
- confirm your identity and verify the information you provide;
- process payments
- provide and improve customer support
If you choose not to give some or all of the aforementioned information to us, this may affect our ability
to provide our products and services to you.
In certain circumstances, we also use your personal data only to the extent required in order to enable us
to comply with our legal obligations, including to detect, investigate and prevent fraud.
Necessary for the purposes of our legitimate business interests
- provide you with similar products and services
- better understand our customer base so that we can improve our products and services and marketing
activities (which could also benefit you);
- confirm whether or not you would like to renew your contract with us for any paid-for products and services;
develop and improve our website to enhance the customer experience;
- train our staff so that we can provide you with a better customer service;
- respond to any enquiries or complaints you have made, or deal with any dispute which may arise in the course
of us providing our products and services to you
- ensure effective operational management and internal administration of our business, document retention,
compliance with regulatory guidance and exercise or
defence of legal claims.
Who we share you personal data with
|Name of organisation
||Reason your personal data is shared
||Location of processing
||If outside EEA what process we have in place to protect your personal
|Heart Internet Uk
||Heart Internet hosts our data.
7. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally
lost, used or accessed in an unauthorised way, altered or
disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and
other third parties who have a business need to know.
They will only process your personal data on our instructions and they are subject to a duty of
We have put in place procedures to deal with any suspected personal data breach and will notify you and any
applicable regulator of a breach where we are legally
required to do so.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for,
including for the purposes of satisfying any legal,
accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and
sensitivity of the personal data, the potential risk of harm
from unauthorised use or disclosure of your personal data, the purposes for which we process your personal
data and whether we can achieve those purposes through
other means, and the applicable legal requirements.
In some circumstances you can ask us to delete your data: see Request erasure below for further information.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you)
for research or statistical purposes
in which case we may use this information indefinitely without further notice to you.
This version was last updated on 18th May 2018.
personal data to us. We won’t alert you to minor
changes, but if there are any major changes we will let you know and where appropriate ask for your consent.