Diamonds of Choice are one of the UK's leading retailers of loose diamonds and diamond jewellery online. They have over 45-years experience in the diamond industry and are dedicated to sourcing high-quality, conflict-free diamonds. Every diamond listed at diamondsofchoice.com is certified by the GIA, guaranteeing you the highest quality at the best value. Save thousands compared to high street stores, whilst accessing some of the most qualified diamond experts and graders in the industry who will offer you free and unbiased advice.